A cloud brokerage, not a franchise
LPT Realty operates without the traditional franchise layer. There are no royalty payments, no franchise fees, and no brick-and-mortar office overhead built into your commission. Brokerage support, compliance, transaction management and training are delivered through technology, which keeps costs low and splits high.
For agents, the practical difference is simple: money that used to fund a storefront and a national franchise royalty now stays in your pocket or funds the tools you actually use.
Who owns LPT Realty
LPT Realty was founded by Robert Palmer and is headquartered in Florida. It is privately held and has grown to more than 20,000 agents, ranking among the top 10 U.S. brokerages by transaction sides. Growth has come primarily from agent-to-agent sponsorship rather than franchise sales.
How the model works for you
You choose your commission structure, you keep your personal brand, and you get paid on two tracks: your own production and revenue share from the agents you sponsor. Everything runs through a single platform for CRM, transactions, marketing and compliance.
Your sponsor is a lasting part of your LPT Realty journey. The person recorded on your application stays with you, making it especially valuable to choose someone committed to your growth.
More about LPT
Why agents are choosing LPT Realty
LPT Realty brings agent-friendly economics, modern business tools, and a connected community together in one cloud-based brokerage model.
An agent-first cloud model
Without physical office overhead, LPT Realty can focus its resources on the technology, marketing, and support agents use to grow.
Two commission plan choices
Choose between a capped percentage plan and a flat-fee plan based on your production, price points, and business goals.
Company-funded revenue share
Revenue share is paid from company dollars when sponsored agents close, so it does not reduce the producing agent’s commission.
Tools, community, and guidance
Included technology and marketing tools, a nationwide referral community, and a hands-on sponsor give you a strong platform for growth.
Built for agents who want to grow
LPT Realty gives motivated agents the flexibility to run their business from anywhere, retain more of their commission, and grow with guidance from a producing sponsor. The cloud model pairs independence with practical coaching, modern tools, and a nationwide community of agents.
LPT Realty FAQ